Fordham NY Slip and Fall Lawyer
A fall can leave you facing a fracture, head injury, surgery, missed work, and insurance calls before you fully understand what happened. In Fordham NY, the next question is often more complicated than it seems: who controlled the sidewalk, stairway, store entrance, subway access point, or apartment common area where you fell?
Billy Cooper Law represents injured people throughout the Bronx and New York City. If an unsafe property condition caused your fall, the firm can investigate who was responsible, preserve evidence before it disappears, and explain your options in plain English.
Slip and Fall Lawyers Serving Bronx County
- Bronx County
- Co-op City
- Kingsbridge
- Soundview
- Riverdale
- Fordham
BILLY COOPER LAW
Why Injured People Turn to Billy Cooper Law
A slip and fall case should not be treated as a stack of medical records and photographs. Your lawyer needs to understand how the injury affects your ability to work, care for your family, move without pain, and live independently.
Billy Cooper Law brings more than 75 years of combined experience to personal injury cases. William H. Cooper has practiced in New York since 1991 and has served as the firm’s lead trial counsel for more than 25 years.
Just as important, the firm emphasizes direct communication. Every person who contacts the office speaks with an attorney, not only a receptionist or intake employee. The consultation is free, and accepted personal injury cases are handled on a contingency-fee basis. You do not pay an upfront attorney’s fee, and no attorney’s fee is due unless the firm recovers compensation for you.
Billy Cooper Law does not list an office in Fordham NY. It serves Bronx clients from its White Plains NY office and its New York NY location at 4746 Broadway, which is available by appointment. Current addresses and telephone numbers are available on the firm’s contact page.
Why Fordham NY Fall Cases Require a Local Investigation
Fordham Road brings buses, shoppers, apartment residents, workers, students, delivery vehicles, and construction activity into the same crowded corridor. A fall outside a store may involve the building owner, commercial tenant, managing agent, sidewalk contractor, or cleaning company. A fall near a subway entrance or bus facility may involve a public authority with much shorter filing deadlines.
The neighborhood is also changing. New York City began work on Fordham Road’s offset bus lanes and related pedestrian and loading improvements on July 22, 2026. That work can change curbs, loading areas, painted pedestrian spaces, barriers, and walking routes. Photographs taken later may not show the layout that existed on the day of a fall.
That is why “I fell on Fordham Road” is not enough to identify the responsible party. The investigation must establish an exact address, property line, accident location, ownership history, lease structure, maintenance responsibility, and condition of the area at the time.
A Local Slip and Fall Snapshot
A few local numbers help explain why premises cases here often involve heavy foot traffic and recurring maintenance questions:
- A 2026 New York City Fordham Road project announcement reported that the corridor serves more than 130,000 daily bus riders.
- In the same project area, 62% of households lack access to a private vehicle.
- The City also reported that 71% of residents rely on public transportation, walking, or bicycling to get around.
- The NYC Health Department’s Fordham–Bronx Park housing report found that 23% of surveyed households reported outside leaks in 2017.
- The same 2017 survey found that 23.6% reported cracks or holes inside the home.
Those figures do not prove negligence in any individual case. They do help explain why building maintenance, drainage, inspection practices, crowding, and pedestrian access deserve careful attention in a Fordham NY fall investigation.
Where Slip and Fall Injuries Happen in Fordham NY
Fordham Road stores and entrances
Spills, tracked-in rain, loose mats, merchandise, damaged flooring, and crowded aisles can cause falls in supermarkets, restaurants, pharmacies, and other businesses.
These claims often depend on timing. Did an employee create the condition? Was there an inspection schedule? How long had the spill or obstruction been present? Did surveillance video record it? A store may overwrite its footage within days unless it receives a prompt preservation request.
Apartment buildings and common areas
Falls in apartment buildings may happen on exterior steps, stoops, interior stairways, hallways, lobbies, elevators, laundry areas, and shared walkways. Common hazards include:
- Broken or uneven steps
- Missing or loose handrails
- Poor lighting
- Leaks and standing water
- Worn flooring
- Loose carpeting
- Snow or ice at an entrance
- Debris left in a passageway
Responsibility may rest with a landlord, property owner, management company, maintenance contractor, or commercial tenant. Leases, management agreements, repair records, and tenant complaints may reveal who was expected to correct the condition.
Sidewalks, curb cuts, and tree pits
A raised sidewalk flag, broken pavement, construction plate, tree-root uplift, collapsed vault, or poorly repaired utility cut may cause a serious trip and fall. The responsible party is not always New York City.
Under New York City law, many adjoining property owners are responsible for maintaining sidewalks next to their properties. There is an exception for certain owner-occupied one-, two-, and three-family homes used exclusively as residences. Utility companies and contractors may also be responsible when their work created the defect.
Bus stops, subway approaches, and transit property
Fordham’s heavy transit use means falls can occur on station stairs, platforms, ramps, bus steps, or walking routes near stops. Water, damaged stairs, poor lighting, snow, ice, and platform defects may all become relevant.
Transit cases require quick attention. “The MTA” is an umbrella term, not necessarily the proper legal defendant. The entity that operated or controlled the location must be identified before the applicable notice period expires.
Work zones and loading areas
The Fordham Road redesign adds another layer to local investigations. Temporary barriers, uneven pavement, construction debris, hoses, metal plates, and altered pedestrian paths can create hazards.
Loading activity can also leave boxes, pallets, carts, spilled products, or other obstructions in places used by pedestrians. Permits, contractor records, delivery schedules, and nearby video may establish who controlled the area.
Snow, ice, and tracked-in water
Winter cases require detailed weather evidence. A fall may involve untreated snow, black ice, refreezing water, poor drainage, or snow-removal work that made a condition worse.
Inside buildings, wet floors near entrances may raise questions about mats, warning signs, inspections, and cleaning practices. Property owners are not required to prevent every drop of water from entering a busy lobby, but they must act reasonably under the circumstances.
Slip and Fall Cases Billy Cooper Law Handles
Billy Cooper Law represents people injured in cases involving:
- Sidewalk falls
- Apartment and residential building falls
- Falls in stores, restaurants, and commercial buildings
- Supermarket falls
- Parking lot falls
- Falls inside homes and private residences
- Construction-site falls
- Subway and public transportation falls
- Snow and ice accidents
- Stairway and handrail accidents
- Falls caused by leaks, poor drainage, or tracked-in water
- Trips over merchandise, debris, wires, or equipment
These cases fall within the broader area of premises liability, but each type requires a different investigation.
What to Do After a Slip and Fall
Your health comes first. Seek medical attention if you have pain, swelling, dizziness, numbness, difficulty walking, confusion, or any other concerning symptom. Some injuries become more noticeable after the initial shock wears off.
When you can do so safely:
- Photograph the condition. Take close-up and wide-angle photographs showing what caused your fall and where it was located.
- Photograph the surrounding area. Include entrances, stairs, handrails, lighting, warning signs, mats, cameras, construction barriers, and nearby storefronts.
- Report the accident. Notify the owner, manager, superintendent, security employee, or transit worker. Ask for an incident report.
- Get witness information. A name and telephone number may be enough to locate someone later.
- Preserve your shoes and clothing. Do not wash, repair, or discard them.
- Identify nearby cameras. Storefront, apartment, bus, and station cameras may have captured the fall or the condition beforehand.
- Follow medical advice. Keep appointments and explain every symptom accurately.
- Be careful with insurance calls. Do not guess about what happened or sign a broad authorization or settlement agreement you do not understand.
If you cannot return to the scene because of your injuries, ask someone you trust to photograph it as soon as possible.
Evidence That Can Make the Difference
A property owner may repair a stair, mop a floor, remove snow, replace a mat, or patch a sidewalk shortly after an accident. Those actions can make the scene safer, but they can also eliminate evidence of what caused your fall.
Depending on the location, useful evidence may include:
- Photographs and video from the day of the accident
- Surveillance footage
- Incident and security reports
- Witness statements
- Cleaning and inspection logs
- Snow-removal and salting records
- Weather reports
- Maintenance contracts
- Leases and management agreements
- Prior complaints and repair requests
- 311, Department of Buildings, and housing records
- Construction permits and contractor documents
- Measurements of a sidewalk, stair, or flooring defect
- Medical records and injury photographs
- Pay records documenting missed work
Do not assume that an owner will preserve these materials voluntarily. A lawyer can send written notices directing the appropriate parties to retain video, records, and physical evidence.
What Must Be Proven in a New York Slip and Fall Case?
A fall alone does not establish negligence. The evidence generally must show that a dangerous condition caused your injury and that the defendant was legally responsible for the property.
Liability often turns on whether the defendant:
- Created the dangerous condition
- Actually knew about it
- Should have discovered it through reasonable inspection and maintenance
- Controlled the area and had the ability to correct or warn about the hazard
Constructive notice means the condition was visible and apparent and existed long enough that the responsible party should have discovered and addressed it. Inspection records can therefore be just as important as photographs.
New York courts also recognize a “trivial defect” defense, but there is no automatic rule based on an inch measurement. In Hutchinson v. Sheridan Hill House Corp., the Court of Appeals explained that courts must consider the defect’s dimensions together with its appearance, location, lighting, and surrounding circumstances.
Crowding can matter. A small elevation change in an open, well-lit area may present a different risk than the same defect near a busy entrance where pedestrians must watch doors, traffic, other people, and changing construction paths.
BILLY COOPER LAW
Wet Floors, Snow, and Ice
Weather cases have their own rules.
Under the storm-in-progress doctrine, a property owner generally is not required to eliminate outdoor snow or ice while a winter storm is ongoing or until a reasonable period has passed after it ends. The New York Court of Appeals applied that principle in Solazzo v. New York City Transit Authority.
That does not end every winter claim. Questions may remain about whether:
- The condition existed before the storm
- There was a meaningful break in precipitation
- Drainage caused recurring ice
- Snow-removal work created or worsened the hazard
- The owner had enough time to respond after the storm
- The fall occurred indoors on tracked-in water rather than outdoor accumulation
New York City’s snow and ice removal rules require a four-foot sidewalk path to be cleared within specified periods after snowfall ends. Those sanitation deadlines are relevant, but they do not by themselves decide civil liability. Weather timing, notice, maintenance efforts, and the precise source of the ice must still be examined.
For wet indoor floors, the First Department has held that owners are not required to cover every floor with mats or continuously mop all tracked-in moisture. Reasonable precautions and inspection practices still matter, as illustrated by the 2026 Bronx County case Rodney v. 840 Westchester Avenue, LLC.
What If You Were Partly at Fault?
Property owners and insurers often argue that an injured person should have seen the hazard, was distracted, wore inappropriate footwear, or failed to use a handrail.
Under CPLR § 1411, partial responsibility generally reduces compensation in a New York premises liability case rather than eliminating the claim. If a jury found you 20% responsible, for example, the recoverable damages would generally be reduced by 20%.
Whether a condition was open and obvious may be relevant, but it does not automatically excuse a property owner from maintaining reasonably safe premises. Lighting, crowding, warnings, distractions, and the nature of the condition all matter.
How Insurance Works After a Fall
A claim involving a store, apartment building, restaurant, or private home is often handled through liability insurance. The insurer will investigate whether its policyholder was responsible and may request a statement, medical authorization, or access to prior medical records.
The adjuster is evaluating the claim for the insurance company. The adjuster does not represent you.
Your own health insurance may initially pay for medical care, but an insurer, benefit plan, Medicare, Medicaid, or workers’ compensation carrier may later assert reimbursement rights. Those issues should be identified before a settlement is accepted.
Do not rush to settle while your diagnosis, treatment needs, or ability to return to work remain uncertain.
Deadlines for Fordham NY Slip and Fall Claims
New York’s general deadline for many negligence-based personal injury lawsuits is three years under CPLR § 214.
Three years is not a safe deadline to rely on in every case. Much shorter periods may apply when a government agency or public authority is involved.
A private property claim can also weaken long before the filing deadline. Video may be erased, employees may leave, weather changes, repairs may be completed, and witnesses may become difficult to locate.
Claims Involving New York City or a Public Authority
If New York City may be responsible, General Municipal Law § 50-e generally requires a Notice of Claim within 90 days. A lawsuit against the City is generally subject to a one-year-and-90-day deadline and other requirements under General Municipal Law § 50-i.
Sidewalk claims require particular care because an adjoining property owner may be responsible instead of the City. If the City is a possible defendant, prior written notice of the particular defect may also become an issue.
Falls involving New York City Transit Authority property have separate requirements. Under Public Authorities Law § 1212, a notice complying with General Municipal Law § 50-e is generally required within 90 days, and a tort action generally must be brought within one year and 90 days.
Do not assume that reporting an accident to a station employee, police officer, 311, landlord, or insurance company satisfies a formal Notice of Claim requirement.
Compensation That May Be Available
The value of a slip and fall claim depends on the injury, medical evidence, fault, insurance coverage, and effect on your life.
Recoverable losses may include:
- Emergency and hospital care
- Surgery and rehabilitation
- Past and future medical expenses
- Lost wages
- Reduced future earning capacity
- Pain and suffering
- Permanent disability or disfigurement
- Assistance with daily activities
- Mobility equipment and home modifications
- Other accident-related expenses
A fair evaluation should account for future consequences, not only the bills that have arrived so far. A fracture requiring surgery, traumatic brain injury, or spinal injury may affect work and independence long after the initial treatment ends.
Local Courts, Hospitals, and Agencies
Depending on the precise accident location, these Fordham and Bronx resources may become relevant:
- The NYPD 46th Precinct at 2120 Ryer Avenue serves part of the central western Bronx.
- The NYPD 52nd Precinct at 3016 Webster Avenue serves another portion of the Fordham area.
- St. Barnabas Hospital Emergency Department at 4422 Third Avenue provides 24-hour emergency care.
- BronxCare Emergency Services operates at the Concourse Campus.
- Bronx County Supreme Court, Civil Term at 851 Grand Concourse hears higher-value premises liability and other civil cases.
- The New York City Comptroller’s Claims Office handles claims alleging wrongdoing by New York City.
In an emergency, call 911 or go to the nearest appropriate emergency department.
How Billy Cooper Law Investigates a Fordham NY Fall
A strong investigation begins with the exact place where your foot lost traction or caught on a defect.
The legal team may:
- Inspect and photograph the location
- Measure sidewalk, stair, or flooring defects
- Identify the owner, tenant, manager, and maintenance contractors
- Review deeds, leases, permits, and property records
- Send surveillance and document preservation notices
- Obtain inspection, cleaning, and repair records
- Search for earlier complaints or similar accidents
- Review weather and snow-removal evidence
- Interview witnesses
- Examine applicable building and safety codes
- Determine whether a government agency or transit authority is involved
- Review medical evidence and document the injury’s effect on your work and daily life
The purpose is not simply to prove that you fell. It is to establish what caused the fall, who had the responsibility and opportunity to prevent it, and what the injury has cost you.
Types of Injury Cases We Handle in Fordham NY
- Personal Injury
- Slip and Fall
- E-Bike Accidents
- Uber and Lyft Accidents
- Car Accidents
Additional Legal Resources
- New York Premises Liability Lawyer
- New York Sidewalk Injury Lawyer
- New York Residential Building Accident Lawyer
- New York Commercial Property Accident Lawyer
- Contact Billy Cooper Law
Tell Us Where and How You Fell
You do not need to know who owned the sidewalk, controlled the building, cleaned the floor, or operated the transit facility before calling.
Start with what you know: where you were, what caused you to fall, what injuries you suffered, and what has happened since. Billy Cooper Law can investigate the location, identify the parties involved, and explain the deadlines that may apply.
Call (718) 866-3311 or request a free consultation. Ask your questions. The firm will explain your options.
BILLY COOPER LAW
Fordham NY Slip and Fall FAQs
These answers provide general information about New York injury claims and related concerns. The rules depend on the facts; this is not individual legal or medical advice.
Does falling on someone else’s property automatically create a claim?
No. A fall alone does not establish negligence. A premises claim generally requires evidence of a dangerous condition, a basis for holding the defendant responsible and a connection between that condition and the injury. In a typical slip-and-fall case, whether the defendant created the hazard or had notice of it is central.
Record the precise spot, what caused the loss of footing and who controlled the area. Photographs, witness accounts and inspection records can help distinguish an actionable condition from an unexplained fall. Avoid guessing how long a spill existed if you did not see it beforehand. The investigation should connect specific facts to responsibility rather than assuming that property ownership or an injury by itself proves the case.
Sources: Dorsa v National Amusements: Unsafe Conditions and Evidence; Branham v Loews Orpheum Cinemas: Constructive Notice.
What if I have no photographs from the time of my fall?
The absence of immediate photographs does not automatically end the inquiry. Witness accounts, incident reports, surveillance video, maintenance records and other evidence may help establish the condition and its timing. Later photographs can be useful, but they should be identified honestly as later images rather than presented as a record of the accident moment.
Write down what you remember while it is fresh, including the location, lighting, surface and people nearby. Identify possible cameras and tell counsel promptly because recordings can be overwritten. New York disclosure rules provide mechanisms for seeking relevant records, but the availability and significance of any particular item must be assessed. Preserve originals and avoid altering the scene merely to recreate how you believe it looked.
Sources: CPLR § 3101: Disclosure of Evidence; CPLR § 3126: Disclosure Sanctions.
Can I still recover if I was distracted or partly responsible?
Possibly. For an ordinary premises-injury claim outside the motor-vehicle no-fault framework, New York generally reduces damages in proportion to the injured person’s fault rather than treating every contribution as a complete bar. The defendant may nevertheless dispute both responsibility for the condition and the share of fault attributed to each person.
Keep evidence of visibility, lighting, handrails, footwear and the route you were using. Explain the circumstances accurately, including anything you were carrying or doing at the time. An insurer’s assertion that you should have seen the hazard is not a final court determination. Counsel can assess comparative fault alongside the separate questions of whether the defendant created or knew about the dangerous condition and whether it caused the injury.
Sources: CPLR § 1411: Comparative Fault; Dorsa v National Amusements: Unsafe Conditions and Evidence.
How long do I have to bring a fall-injury claim in Fordham NY?
Many New York negligence actions have a three-year limitation period, but government-related claims can require much earlier action. A notice of claim against a public corporation is often required within 90 days. The correct deadline depends on the defendant, legal theory and applicable exceptions, so the general three-year period should not be used as a reason to wait.
Identify the accident date, exact address and any owner, tenant or public agency connected with the site. An incident report to a building employee does not necessarily satisfy a statutory notice requirement. Save the report and correspondence, but have the legal deadlines checked separately. Early investigation also gives a better opportunity to locate records and witnesses while the relevant information is still available.
Sources: CPLR § 214: Limitation Periods; General Municipal Law § 50-e: Notice of Claim.
Does a store have to know about a spill before it can be responsible?
Responsibility may depend on whether the store created the spill or had actual or constructive notice of it. Constructive notice generally concerns a condition that was apparent and present long enough to allow discovery and correction. A spill’s existence when someone falls does not, by itself, establish every part of that analysis.
Record what the substance looked like, where it was located and whether anyone described an earlier complaint or cleanup. Preserve those statements accurately without inferring a duration you did not observe. Video, inspection schedules and maintenance records may help evaluate the sequence of events. The legal significance depends on the evidence and the applicable duty; a general belief that a store should always be safe cannot replace proof about the specific condition.
Sources: Branham v Loews Orpheum Cinemas: Constructive Notice; Dorsa v National Amusements: Unsafe Conditions and Evidence.
What should I preserve after a fall in an apartment building?
Preserve the exact location and the records showing the condition, including prior complaints, repair requests, photographs and communications with management. A lobby, stairwell, courtyard or inside apartment can raise different questions about control and responsibility. Do not assume that the name on the building sign identifies every potentially responsible party.
Keep copies of what you reported and when you reported it, and identify witnesses who actually saw the condition or the fall. Relevant leases, inspection records and management agreements may be requested through appropriate legal procedures. Avoid changing or discarding damaged personal items while the claim is being evaluated. The investigation should establish the responsible party’s connection to the hazard and notice rather than treating every building-related injury as automatically compensable.
Sources: CPLR § 3101: Disclosure of Evidence; Dorsa v National Amusements: Unsafe Conditions and Evidence.
What if I fell on public property or at a public housing development?
Special procedures may apply, so identify the public entity promptly. The correct defendant is not always obvious from the address or the appearance of the property. Government notice requirements are separate from ordinary reporting to staff, and claims against New York State follow procedures distinct from claims against many local public corporations.
Record the building, entrance, stairway or sidewalk segment precisely, and retain any incident number and employee correspondence. Have counsel determine ownership, operation and the applicable notice and filing rules. Do not assume that a maintenance request, police report or verbal complaint preserves a lawsuit. Because statutory requirements can depend on the entity and the type of claim, individualized deadline review is important before deciding that there is time to wait.
Sources: General Municipal Law § 50-e: Notice of Claim; Court of Claims Act § 10: Claims Against New York State.
What if headache or dizziness starts after I have gone home?
Seek medical advice promptly after new symptoms following a head impact. CDC guidance explains that concussion symptoms can appear hours or days later. Worsening headache, repeated vomiting, seizures, slurred speech, marked confusion or difficulty waking are emergency warning signs; call 911 or obtain emergency care immediately if these occur.
Tell the clinician when the fall happened, whether your head or body took a blow and when each symptom began. Ask for written guidance about returning to work, driving and other activities, and report symptoms that worsen or fail to improve. Medical assessment addresses your health; a symptom diary or this webpage cannot diagnose a concussion or establish the legal cause of an injury.
Sources: CDC: Symptoms of Mild TBI and Concussion; CDC: What to Do After a Mild TBI or Concussion.
What if I fell while working at someone else’s property?
A work-related fall may involve workers’ compensation and a separate claim against a responsible third party. Coverage depends on employment and the circumstances of the injury. Workers’ compensation does not generally require proof that the employer was negligent, while a third-party premises claim requires its own factual and legal basis.
Preserve work assignments, incident reports, photographs and information about the property owner and contractors. Tell counsel about any benefits claim before settling with another party. New York’s third-party provisions address the relationship between compensation and other recoveries, including reimbursement and settlement issues. Do not assume that receiving benefits eliminates every possible claim, or that a separate recovery can be accepted without affecting existing rights and obligations.
Sources: Workers’ Compensation Law § 10: Work-Related Injuries; Workers’ Compensation Law § 29: Third-Party Claims.
Does a fall injury have to meet the car-accident serious-injury threshold?
An ordinary premises-injury claim is generally not governed by the special no-fault serious-injury threshold used in covered motor-vehicle actions. That does not mean every fall produces a compensable case. The claimant still needs to establish responsibility, causation and actual injury, and the precise circumstances must be checked if a vehicle was involved.
Keep treatment records, bills, work-loss documentation and information about how the injury affects daily activities. Those records help evaluate the nature and extent of the claimed harm without relying on a diagnosis alone. A general case-value estimate cannot substitute for evidence about the individual injury and the defendant’s conduct. Counsel can determine which legal framework applies and what proof is needed for the particular claim.
Sources: Insurance Law § 5104: Personal Injury Actions; Dorsa v National Amusements: Unsafe Conditions and Evidence.
Sources
Billy Cooper Law
- Billy Cooper Law — Official Website
- Personal Injury
- William H. Cooper Attorney Profile
- Billy Cooper Law Contact and Office Information
- New York Premises Liability Lawyer
- New York Sidewalk Injury Lawyer
- New York Residential Building Accident Lawyer
- New York Commercial Property Accident Lawyer
- New York Sidewalk Fall Lawyer
- New York Supermarket Fall Lawyer
- New York Parking Lot Fall Lawyer
- New York Home Fall Injury Lawyer
- New York Construction Fall Accident Lawyer
Fordham and Bronx Resources
- NYC Mayor’s Office — Fordham Road Offset Bus Lane Project, July 22, 2026
- NYC Health Department — Housing and Health in Fordham–Bronx Park
- NYC Department of Sanitation — Snow and Ice Removal Laws
- NYPD 46th Precinct
- NYPD 52nd Precinct
- St. Barnabas Hospital Emergency Medicine
- BronxCare Emergency Services
- Bronx County Supreme Court, Civil Term
- New York City Comptroller — Claims
New York Law
- CPLR § 214 — Personal Injury Limitation Period
- CPLR § 1411 — Comparative Fault
- General Municipal Law § 50-e — Notice of Claim
- General Municipal Law § 50-i — Actions Against Public Corporations
- Public Authorities Law § 1212 — Actions Against the New York City Transit Authority
- Hutchinson v. Sheridan Hill House Corp., 26 NY3d 66 (2015)
- Solazzo v. New York City Transit Authority, 6 NY3d 734 (2005)
- Rodney v. 840 Westchester Avenue, LLC, 245 AD3d 657 (2026)
Get the Answers You Need
At Billy Cooper Law, every day we renew our pledge to help injured people get the justice and compensation they deserve. We have a reputation throughout New York and nationally for standing up for our clients, and we take that responsibility seriously by approaching every case with preparation, persistence, and an unwavering commitment to results.
